At the Product Info Center of the BMW Welt in Munich customers receive a personal briefing on pick up their new cars. Customer consultants present the new car at various interactive stations, explaining the vehicle, new technologies and special features. During a simulated test drive, the customer can experience driving assistance systems such as ABS and DSC, Adaptive Headlights etc. ART + COM AG created the concept and the digital content. büro+staubach was responsible for the equipment and interior design.